foyer
Front-of-business software

Run the front of your business.
Nothing else.

Foyer is the website, booking, payment, and chair-side Tap-to-Pay.
Your back-office stays in Gmail and Notion, where it belongs.

Try: Solo massage therapist in Park Slope · Wedding photographer in Brooklyn · Fractional CMO consulting

See what we refuse to build →  ·  Hold a Founding 100 spot →

What Foyer is

Five surfaces. One product. Built as one thing.

The five customer-facing surfaces of a service business — generated, hosted, and operated as a single product instead of stitched together from five tools that don't know about each other.

01 — Foyer Site

Your website, built in 60 seconds

The AI generator writes the copy, picks the design, and ships a working site before you finish your coffee. You edit anything. Your site, your words, our build.

02 — Foyer Calendar

Booking the way Acuity does it

Time-slot, multi-provider, capacity + waitlist, intake-gated, deposit-and-balance. Inside your own site, not embedded from somewhere else.

03 — Foyer Payments

Card on file, deposits, balances

Through Stripe Connect. We take 0% on top of Stripe's processing rate. Your client pays the deposit at booking; the balance auto-charges 48 hours before.

04 — Foyer Tap

Chair-side Tap-to-Pay on your iPhone

No reader, no hardware. Tap a card. $80 to your bank in two days. The receipt your client gets says Foyer. The relationship stays yours.

05 — Foyer Members

Memberships and package credits

Monthly subscriptions, 10-pack credits, gift cards. Your client's balance is visible in their account. No manual tracking, no spreadsheet.

The discipline

We publish what we will never build.

Forty-three things Foyer refuses to ship. Each with a reason. The refusals are the design — they make "your back-office stays where it is" a credible promise instead of a marketing line.

A competitor that wants to copy this would have to publicly disavow back-office expansion. None of them can. Bloat is how MindBody gets to $1B; refusal is how Foyer stays Foyer.

See the full list of 43 holds
No CRM Your booking calendar is your customer database
No marketing automation When you want to email, write the email
No payroll Use Gusto. We export 1099 totals.
No engagement scoring Your gut beats a score
No multi-warehouse inventory Use Shopify if you need it
No tax filing automation Use Avalara. We export the data.
No conditional pricing rules engine Pricing should be one sentence

Built for

Solo and small-team service operators who run light back-office.

If your back-office is Gmail, Notion, DocuSign, and QuickBooks Self-Employed — you're the operator Foyer is for. If you wanted MindBody, you'd be using MindBody.

Flow A

Solo wellness

Massage therapists, acupuncturists, pilates instructors, tutors. Cash-pay or hybrid. Self-serve checkout, chair-side Tap-to-Pay, memberships and packages. The Marcus persona.

Replaces Squarespace + Acuity + Stripe + Venmo

Flow B

Wedding & event creative

Photographers, planners, DJs. Inquiry → consult → digital deposit → digital balance. Foyer takes the deposits and the balances without a HoneyBook subscription. The Lena persona.

Replaces Pixieset + HoneyBook + Squarespace

Flow C

High-touch pro services

Fractional execs, coaches, consultants. Inquiry → contract → quote → manual invoice. Your client list stays in the booking flow; your contracts stay in DocuSign. The Anika persona.

Replaces Calendly + DocuSign embed + Stripe link

It's the website + booking + Tap-to-Pay in one product, for solo operators who hate MindBody — and it refuses to grow into another MindBody.

— The 25-word version your clients will repeat over coffee

Pricing

One price. Plus a customer-funded seed round.

Foyer is $100/month — same price for every operator, every team size, from day one. The first 100 operators get a different deal: they fund Foyer's seed round, and pay once for lifetime access.

Standard
$100 / month

For every operator and every team size. Website, booking, payment, chair-side Tap-to-Pay, memberships. No tiers, no add-ons, no upsell ladder. Cancel anytime.

Online: 2.9% + $0.30 (Stripe). In-person Tap-to-Pay: 2.7% + $0.15 (Stripe). Foyer: 0% on top.
Join the launch waitlist →
RA

Built by Rokon Ahammed, solo founder.

I'm the only sales channel for the first 12 months. If something breaks, I'm the one who emails you and tells you what we already did about it. Text me directly if you want to skip the form.